2015 Blue Ocean Strategy Innovation Prahalad 
Tanveer Naseer
APRIL 1, 2014
From blue ocean strategy to Michael Porter’s five forces, Vijay Govindarajan’s reverse innovation to Richard D’Aveni’s hypercompetition, great thinkers and their ideas directly effect how companies are run and how business people think about and practice business.
Harvard Business Review
MAY 12, 2015
Strategy, it follows for Porter, is a matter of working out your company’s best position relative not just to pricing pressures from rivals but to all the forces in your competitive environment. Prahalad and Gary Hamel’s 1990 article, “ The Core Competence of the Organization ”).
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