Procter & Gamble and Innovation in Asia
Harvard Business Review
FEBRUARY 3, 2011
"Asia Fueling Global Innovation." That was the theme of the 2-hour panel discussion I moderated as part of a full-day ceremony celebrating the groundbreaking of Procter & Gamble's SGD 250m Innovation Centre in Singapore. Historically, 80 percent of its growth comes from innovation. Brown noted three specific challenges.
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