Strategies for Succeeding in Today’s Brazil
Harvard Business Review
NOVEMBER 19, 2015
A recent survey of 22 Latin America-focused executives conducted by my firm, Frontier Strategy Group , found that, on average, corporate sales performance in Brazil declined by 6% in USD between 2014 and 2015—and the near-term future does not look any brighter. By 2014, target price to EBITDA ratios had already fallen to 6.9
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