Zero-Based Budgeting Is Not a Wonder Diet for Companies
Harvard Business Review
JUNE 30, 2016
ZBB has been around for decades, but is currently enjoying a revival driven by powerful investors like 3G Capital Partners, the force behind the 2015 merger of Kraft Foods and H.J. Such high-profile exposure has prompted more companies to view ZBB as a fresh “wonder diet” for achieving radical corporate leanness.
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