How to Use Social Media to Drive Social Change
Leading Blog
JANUARY 21, 2011
The Dragonfly Effect by Jennifer Aaker and Andy Smith, is a playbook on how to use social media to achieve a single, focused, concrete goal. Goals must be humanistic or based on an understanding of your audience, actionable, testable, clear and meaningful. Social Media. Nobody really understands it, but we know it’s important.
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