Forget Brand Preference – Win the Brand Relevance War
Strategy Driven
APRIL 8, 2011
A consumer decides to buy an established product category or subcategory, such as SUVs. Brand Relevance : Making Competitors Irrelevant by David Aaker. Not only are these brands phenomenally successful – they are examples of product categories where competitors are nearly irrelevant, says branding guru David Aaker.
56 
Let's personalize your content