What Corporations Can Learn From a 4,000-Person Parade Extravaganza (Seriously)
Harvard Business Review
OCTOBER 30, 2013
In search of answers, I studied Mocidade Alegre, interviewing people of all ranks in the organization, from dancers with no managerial authority, to the wing chiefs who cajole the dancers into compliance, to the many directors, to the school’s president. What can large corporations operating in Brazil learn from all this?
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