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Is Being Absurd The Secret Ingredient Behind Innovation Success?

Tanveer Naseer

The following is a guest piece by Jamie Anderson and Gabor George Burt. As Albert Einstein once said “If at first the idea is not absurd, then there is no hope for it”. But in the business world, there is a disdain for absurdity.

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Leaders, Want To Master Innovation? Then Get Funny!

Tanveer Naseer

The following is a guest piece by Jaime Anderson and Gabor George Burt. So to get the most out of innovation processes such as design thinking, truly creative leaders also need to master the social dynamics of… [wait for the punchline}…humor! In the beginning, there was humor and there was laughter. And it was good.