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Lisa Esparza on The Road to Inclusive Excellence

HR Digest

I strive to go beyond traditional roles by actively mentoring and guiding individuals on my team. Providing opportunities for my team members to take on leadership roles and contribute towards achieving our shared goals is a cornerstone of my approach.

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How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

Thanks to the proliferation of smartphones, brand and online-shopping websites, social media, and vehicle connectivity, businesses have a unique opportunity to use technology to revolutionize the customer experience and to incorporate the voice of the customer into product development. Give your social media team the resources they need.

Media 8
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Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business Review

Over the course of several months, a digital platform was developed that could capture every fan interaction (whether a mobile check-in at the stadium, a profile update on the website, or a merchandise purchase online), deliver targeted promotional campaigns, and collect club mentions and other data from social media.

Sports 8