Don't Anesthetize Your Colleagues with Bad Writing
Harvard Business Review
JANUARY 28, 2013
It seems obvious that you shouldn't put your audience to sleep, doesn't it? It may be convenient to refer to COGS instead of spelling out "cost of goods sold." By the time you find it (or give up trying), you've lost the writer's train of thought. They use strong, simple words. Small wonder, too. Stick to words when you can.