Don't Anesthetize Your Colleagues with Bad Writing
Harvard Business Review
JANUARY 28, 2013
Don't overuse I (try not to begin paragraphs or successive sentences with it), but do lean heavily on we, our, you, and your. This guideline is hardly absolute — sometimes passive voice is the most natural way to say what you're saying. It may be convenient to refer to COGS instead of spelling out "cost of goods sold."
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