Memo to the CEO: Customers Are the Key to Growth
Harvard Business Review
DECEMBER 31, 2012
In a wide variety of industries — from computers to chemical processes to a whole range of service businesses — the source for most of the commercially successful new products is customers, not R&D. It's not that hard, or expensive — but it does take more than forming a few focus groups. out of 5 to 4.5.
8 
Let's personalize your content