First Friday Book Synopsis

NOVEMBER 15, 2013

Alex Osborn (1888-1966) was founding partner of one of the most highly regarded advertising agencies, BBDO, and is credited with introducing the brainstorming process in his book, Applied Imagination: Principles and Procedures of Creative Problem-Solving, published in 1957. He recommended four “rules”: o Generate […].

Brainstorming 75

Brainstorming Osborne Process Idea Generation 75

Harvard Business Review

MAY 18, 2017

Although the term “brainstorming” is now used as a generic term for having groups develop ideas, it began as the name of a specific technique proposed by advertising executive Alex Osborn in the 1950s. They pass their stack of ideas to the person on their right, who builds on them. Related Video.

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Brainstorming Osborne Team Creativity 12

Harvard Business Review

OCTOBER 2, 2017

It was Alex Osborn, a 1960s advertising executive, who coined the term brainstorming. Subsequent scientific research confirmed Osborn’s instincts: groups who follow his guidelines show more creativity than those who don’t. Vincent Tsui for HBR.

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Brainstorming Osborne Creativity Follow-up 8