Businesses Serving the Poor Need to Get Over Their Unease About Profit
Harvard Business Review
JUNE 13, 2012
If you've ever had anything to do with business initiatives among the world's poor — the so-called bottom of the economic pyramid — you've no doubt heard the advice that enterprises in this space need to aim for low prices, low profit margins, and high sales volumes. It's more than just conventional wisdom. Solae closed the pilot.
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