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CMI Hong Kong: updates from the board

Chartered Management Institute

Ann also met with Titania Woo of The Hong Kong Management Association to discuss partnership opportunities in the region. Furthermore, Ann was delighted to be able to personally present a number of Chartered Managers and Fellows with their certificates. It aimed to explore issues regarding educational gaps, challenges and expectations.

Webinar 98
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Great Advertising Is Both Local and Global

Harvard Business Review

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years.