This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove Agility Remove Education Remove Glocalization Related Topics
Technology Human Resources Finance Innovation Development Management Operations Career Marketing Leadership More Related Topics >
article thumbnail

CMI Hong Kong: updates from the board

Chartered Management Institute

NOVEMBER 15, 2023

CMI bolsters its presence in Australia Last month, CMI participated in The PIE Live event in Gold Coast, Australia, alongside leaders in international education. Since 1948, the Council has played an important part in the provision of English language education as well as the promotion of British culture and arts. Learn more here.

Webinar 98
Webinar Education Conference Industry 98
article thumbnail

Great Advertising Is Both Local and Global

Harvard Business Review

MARCH 29, 2013

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years.

Advertising 8
Advertising Glocalization Globalization Brand 8
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024