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Creating Customer Focused Teams, Part 1

Strategy Driven

With humor, real-world examples, and step-by-step guides, the book explains: How to make mission, values, and BHAGS relevant to daily organizational life. I first saw this term used in the book Raving Fans by Ken Blanchard. Ask Zappos, ask Southwest Airlines, ask Apple, ask Jimmie Buffett and ask CMI (that is us).

Team 51