The Number One Key to Innovation: Scarcity
Harvard Business Review
JANUARY 14, 2011
TRIZ , for example — a model devised by Russian inventor Genrich Altshuller — is the original empirically based method, followed by SIT (for "Systematic Inventive Thinking") and a few other updated versions of it. Strapped for cash in an era of marketing budget cuts, they make innovative use of new — and cheaper — media. How should an enterprise go about inventing something novel and useful?