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Your New Hit Product Might Be Underpriced

Harvard Business Review

Four examples in very different industries help illustrate the pitfalls of minivations. But in 2003, the company didn’t realize the mega hit it was about to have with the Noah’s Ark play set. However, global first-year demand turned out to be 14% above projections; the demand for Audi turned out to be 80,000 Q7’s.

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Arc is Electrifying Green Building

Chart Your Course

The Arc platform is not Noah’s ark, the vessel in the Old Testament that saves Noah’s family and the world’s animals from the planetary engulfing flood, but it may only be a modest overstatement to analogize Arc scored existing green buildings saving life as we know it. As I described in my recent blog post, LEED v4.1

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The Nostalgia Trap

Harvard Business Review

Alarm waned toward the end of the 19th century, as experts came to believe that “modern industry” and “rapid communications” were making people more open to change and hence more resistant to the disease. In Europe, physicians anxiously debated how to treat home-sickness and contain its spread. In the U.S.,

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