Your New Hit Product Might Be Underpriced
Harvard Business Review
MAY 24, 2016
Some products are truly innovative but stay walled up too long in R&D and then are released to market when they are no longer unique. Four examples in very different industries help illustrate the pitfalls of minivations. Playmobil priced its play set far too low, which allowed customers to make money from it in the resale market.
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