James Bond, Dunder Mifflin, and the Future of Product Placement
Harvard Business Review
JUNE 23, 2016
Research by Eva A. The second is reverse product placement, an innovative way of launching new brands that can protect the integrity of the show and respect the empowerment of the imaginative consumer. The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel.
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