How to Harness the Customer Awakening
Harvard Business Review
AUGUST 28, 2012
London's Grub Street , an early version of Madison Avenue, flourished as its "hacks" sold their writing services for persuading, and sometimes inflaming, audiences. Many companies, dipping their toes into social media and Web marketing, try to engage with bloggers who've built up audiences and exert influence over their buying decisions.
Let's personalize your content