Audience CPM CRM ROI 
Harvard Business Review
NOVEMBER 3, 2014
Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. In my Starter Kit you’ll see repeatedly how marketing technologies help you get in front of the right audience at the right time with the right offer. So it can be complicated.
Harvard Business Review
NOVEMBER 3, 2014
Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. In my Starter Kit you’ll see repeatedly how marketing technologies help you get in front of the right audience at the right time with the right offer. So it can be complicated.
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