Harvard Business Review

AUGUST 10, 2016

Because a CMO can argue that they paid low cost-per-thousand (CPM) rates on their ad buy. But trafficking in low CPMs has become dangerous. Our research suggests that up to half of paid media impressions fail to reach a marketer’s target audience. Ads that miss the target audience. Ads that don’t fully load.

Cost 8

Cost Price CPM Audience 8

Harvard Business Review

NOVEMBER 3, 2014

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. In my Starter Kit you’ll see repeatedly how marketing technologies help you get in front of the right audience at the right time with the right offer.

Technology 9

Technology Marketing Company CRM 9

Harvard Business Review

NOVEMBER 3, 2014

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. In my Starter Kit you’ll see repeatedly how marketing technologies help you get in front of the right audience at the right time with the right offer.

Technology 8

Technology Marketing Company CRM 8

Harvard Business Review

FEBRUARY 22, 2011

Our audience was composed of C-level digital executives from nearly a hundred major media brands. Owning the audience is an imperative. The Google search window gives it the capability to direct the distribution of audiences and thus revenues across other websites. Fourth, monetizing audiences requires analytics.

CPA 15

CPA CPM Advertising Disintermediation 15