The High Price of Low-Cost CPMs
AUGUST 10, 2016
Because a CMO can argue that they paid low cost-per-thousand (CPM) rates on their ad buy. To truly manage your media investments to ROI, you must manage your cost based on real impressions and business outcomes, not poor quality disguised as low cost. Marketing is essential for companies. Throughout the customer journey, marketing both changes brand perception and awareness and drives sales. Simultaneously, companies need to justify marketing expenses — down to the last penny.