The High Price of Low-Cost CPMs

Harvard Business

Because a CMO can argue that they paid low cost-per-thousand (CPM) rates on their ad buy. To truly manage your media investments to ROI, you must manage your cost based on real impressions and business outcomes, not poor quality disguised as low cost. Marketing is essential for companies. Throughout the customer journey, marketing both changes brand perception and awareness and drives sales. Simultaneously, companies need to justify marketing expenses — down to the last penny.

CPM 30

A simple cure for the Buzzword Bingo | Rajesh Setty

Rajesh Setty

We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI. HELLO THERE AND WELCOME. You are a new visitor to this blog. Here you’ll find more than 1500 articles and mini-sagas on entrepreneurship, leadership, creativity and simply how to distinguish yourself. You REALLY should subscribe to our newsletter too - you will get exclusive content that is NOT featured on this blog once or twice a month. Its even 100% free!

CPM 29

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Who Rules the Web Now?

Harvard Business Review

They're out to kill the cost-per-thousand or CPM-based ad sales model. In effect, they are turning online advertising into a lead generation play to deliver better ROI for marketers. [For more, visit the Communication Insight Center.]. At the recent Online Publishers Association Member Summit, the two of us gave a keynote in which we presented some hypotheses about the future of online competition.

CPM 12

7 Marketing Technologies Every Company Must Use

Harvard Business Review

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. And since you usually pay on a CPM basis, you get tons of free impressions. With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.”

CPM 8

7 Marketing Technologies Every Company Must Use

Harvard Business Review

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. And since you usually pay on a CPM basis, you get tons of free impressions. With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.”

CPM 8