AskObama Is a Meaningless Marketing Stunt
Harvard Business Review
JULY 6, 2011
If you want loyalty, you need engagement. You can't buy my "engagement" for a few bucks, you certainly can't have my "loyalty" (because though I might be a mutt, I'm not a pet). It will take focus, effort, investment, and time. Who smoothly said something like: "Duuudes.
15 
Let's personalize your content