Harvard Business Review

MARCH 29, 2018

The audience for such innovation wants to be receptive: A recent American Hospital Association (AHA) survey found that 75% of senior hospital executives endorsed the importance of digital innovation. operating rooms, recovery floors, emergency department), and ancillary departments (e.g., Problem 2: Rigid annual operating budgets.

Budgeting 8

Budgeting System Innovation Payback Period 8

Harvard Business Review

FEBRUARY 24, 2014

While on the surface, the dirty business of fossil fuels is nothing like Silicon Valley, many in the oil business have moved beyond the standard net present value (NPV) model for assessing the merit of investments. But Facebook has also bought itself time to figure out how to extract value from that audience.

NPV 8

NPV Net Present Value Industry Video 8

Harvard Business Review

NOVEMBER 25, 2013

CFOs are more interested in capital investment estimates, net present values, and a clear outline of the trade-offs of any investment. Marketing KPIs that don’t directly address shareholder value and the company’s objectives don’t tell the CMO or the CFO where marketing efforts are having the most impact.

CFO 8

CFO Short-term Long-term Benchmarking 8