Category Creation Is the Ultimate Growth Strategy
Harvard Business Review
SEPTEMBER 26, 2011
Having grown up in Hawaii, I have the utmost respect for Laird as a waterman. Much of Keurig's success comes from its superior brewer technology and wide variety of K-Cups. In tow-in surfing, one person mans a jet ski and slingshots the surfer into the wave. A third person mans a second jet ski, standing by to rescue either person.
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