Birthing a Baby Unicorn: The Anatomy of a Successful Startup Launch
Great Leadership By Dan
MAY 4, 2017
Most of them revolve around the role of marketing. Those who doubt the value or efficacy of marketing cite the success of such startups as Slack, Atlassian and WhatsApp, which launched with limited investment in marketing. Bring PR to the table earl y. Launch with a cross-functional team. Website UX trumps brand.
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