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A Dozen Lessons for Entrepreneurs

Leading Blog

T REN GRIFFIN, who writes the well-read 25iq blog , has assembled a collection of insights for entrepreneurs from some of the most successful venture capitalists and coaches of business founders in the world. The mistake is to launch it and get PR people involved.

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The Great Netflix Doom-Avoidance Machine

Harvard Business Review

It took a clear recovery from the company''s missteps, as evidenced by a blowout earnings report last month , to convince the Netflix PR team (and/or Hastings himself) that it was time to unleash him. It''s also betting that once it has established itself as one of the big players in streaming, it won''t go away anytime soon.

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Birthing a Baby Unicorn: The Anatomy of a Successful Startup Launch

Great Leadership By Dan

Most of them revolve around the role of marketing. Those who doubt the value or efficacy of marketing cite the success of such startups as Slack, Atlassian and WhatsApp, which launched with limited investment in marketing. Bring PR to the table earl y. Launch with a cross-functional team. Website UX trumps brand.

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Transparency is the New Leadership Imperative

Harvard Business Review

A great example is this 2009 video featuring Best Buy Chief Marketing Officer Barry Judge, in which he explains his philosophy of marketing and how the company should interact with customers.). Your personality and enthusiasm can come through just as clearly on YouTube. (A Transparency is brand insurance.