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Birthing a Baby Unicorn: The Anatomy of a Successful Startup Launch

Great Leadership By Dan

MAY 4, 2017

Most of them revolve around the role of marketing. Those who doubt the value or efficacy of marketing cite the success of such startups as Slack, Atlassian and WhatsApp, which launched with limited investment in marketing. Bring PR to the table earl y. Launch with a cross-functional team. Website UX trumps brand.

Succession 124
Succession PR Venture Capitalist B2C 124
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Transparency is the New Leadership Imperative

Harvard Business Review

APRIL 11, 2012

Lunch meetings and feedback sessions are a great place to start, and if you're managing across continents or your workforce is simply too large, don't underestimate the power of video. Your personality and enthusiasm can come through just as clearly on YouTube. (A

Venture Capitalist 17
Venture Capitalist Leadership PR Sharpe 17
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