Remove Brand Remove Marketing Remove PR Remove Venture Capitalist
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A Dozen Lessons for Entrepreneurs

Leading Blog

T REN GRIFFIN, who writes the well-read 25iq blog , has assembled a collection of insights for entrepreneurs from some of the most successful venture capitalists and coaches of business founders in the world. The mistake is to launch it and get PR people involved. They are high point because they are rarely used.

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Birthing a Baby Unicorn: The Anatomy of a Successful Startup Launch

Great Leadership By Dan

Most of them revolve around the role of marketing. Those who doubt the value or efficacy of marketing cite the success of such startups as Slack, Atlassian and WhatsApp, which launched with limited investment in marketing. Bring PR to the table earl y. Website UX trumps brand. Launch with a cross-functional team.

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Transparency is the New Leadership Imperative

Harvard Business Review

A great example is this 2009 video featuring Best Buy Chief Marketing Officer Barry Judge, in which he explains his philosophy of marketing and how the company should interact with customers.). Transparency is brand insurance. Your personality and enthusiasm can come through just as clearly on YouTube. (A