The Right Entry Point for Emerging Markets
Harvard Business Review
MARCH 12, 2012
I recently participated in a spirited panel discussion with Bruce Brown, Procter & Gamble's Chief Technology Officer, and Erich Joachimsthaler, Vivaldi Partners' managing director and CEO. In Asia alone, spending in that market tier will surge during that time period from $5 trillion to $30 trillion. billion by 2030.
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