Banking Intangible Assets Leadership Marketing 
Harvard Business Review
JUNE 16, 2011
Interestingly, intangible assets are all the rage these days on Wall Street. Investors grapple daily in an effort to figure out how to value companies whose accounting assets — things like land, capital, products, and licenses — don't adequately express their true market value.
Harvard Business Review
FEBRUARY 26, 2018
In the 2016 book The End of Accounting , NYU Stern Professor Baruch Lev claimed that over the last 100 years or so, financial reports have become less useful in capital market decisions. Our research has found that intangible investments have surpassed property, plant, and equipment as the main avenue of capital creation for U.S.
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