Rich Gee Group
MAY 3, 2022
Tool #5 - Red Ocean/Blue Ocean Strategy This week, let’s understand how companies position themselves in the marketplace to succeed - The Red Ocean/Blue Ocean Strategy. History: Red Ocean/Blue Ocean is a strategy developed by W. Be the Big Fish in the pond.
Harvard Business Review
MAY 12, 2015
In particular he takes issue with the views that strategy is a matter of: Seeking a single ideal competitive position in an industry (as the dot-com wannabes were apparently doing at the time he was writing). Benchmarking and adopting best practices (a veiled reference to everyone’s favorite punching bag, In Search of Excellence ).
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