25 Years Ago I Coined the Phrase ?Triple Bottom Line.? Here?s Why It?s Time to Rethink It.
Harvard Business Review
JUNE 25, 2018
It was supposed to provoke deeper thinking about capitalism and its future, but many early adopters understood the concept as a balancing act, adopting a trade-off mentality. Worse, we have conspicuously failed to benchmark progress across these options, on the basis of their real-world impact and performance.
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