Your Whole Company Needs to Be Distinctive, Not Just Your Product
Harvard Business Review
MAY 19, 2016
Our recommendations include: Be skeptical of benchmarking. Become a remarkable capability innovator, designing and developing your own practices that give you prowess no one else matches. Make tacit knowledge explicit by codifying the things you do in capabilities, but keep rethinking, improving, and reworking your codification.
11 
Let's personalize your content