Management Tools For Leaders: Red Ocean/Blue Ocean Strategy
Rich Gee Group
MAY 3, 2022
Chan Kim and Renée Mauborgne, professors at INSEAD. They offered consistent, superior-quality burgers and virtually invented the drive-thru. Clients: You set the customer service benchmarks in your industry — develop comfortable relationships with clients. History: Red Ocean/Blue Ocean is a strategy developed by W.
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