Beyer Development Marketing Uncertainty 
Harvard Business Review
JUNE 8, 2012
Win or lose, I'll Have Another's situation provides useful lessons about business and markets. Daniel Kahneman , a renowned psychologist who won the Nobel Prize in economics, developed this concept in the 1970s along with his collaborator, Amos Tversky. And it's a lesson you can apply as you consider prices in the market.
Harvard Business Review
JUNE 8, 2012
Win or lose, I'll Have Another's situation provides useful lessons about business and markets. Daniel Kahneman , a renowned psychologist who won the Nobel Prize in economics, developed this concept in the 1970s along with his collaborator, Amos Tversky. And it's a lesson you can apply as you consider prices in the market.
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