Beyer Execution Marketing Uncertainty 
Harvard Business Review
JUNE 8, 2012
Win or lose, I'll Have Another's situation provides useful lessons about business and markets. To continue with our example, instead of thinking about how a particular acquisition will succeed, an executive might ask what percent of deals end up being good for the acquirer. Humanity has a large database, just waiting to be tapped.
Harvard Business Review
JUNE 8, 2012
Win or lose, I'll Have Another's situation provides useful lessons about business and markets. To continue with our example, instead of thinking about how a particular acquisition will succeed, an executive might ask what percent of deals end up being good for the acquirer. Humanity has a large database, just waiting to be tapped.
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