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What do Blue Lobsters Have to do With Innovation? Everything!

Mills Scofield

They think they’re innovative because they make something in green instead of just red, but they stick with their industries, markets, customers, and (usually dying) business models. Red Lobsters think they innovate and believe they want to, but not enough to expand their comfort zone and hire the right people to do it.

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What do Blue Lobsters Have to do With Innovation? Everything!

Mills Scofield

They think they’re innovative because they make something in green instead of just red, but they stick with their industries, markets, customers, and (usually dying) business models. Red Lobsters think they innovate and believe they want to, but not enough to expand their comfort zone and hire the right people to do it.