The Founder of Dogfish Head on Flouting a 500-Year-Old Beer Law
Harvard Business Review
MAY 5, 2016
“In all cities and markets and in the countryside,” the Reinheitsgebot reads, “only barley, hops, and water may be used for brewing beer.” But experts think the law was really about protecting markets, not consumers. Business experts look at what we did and say that Dogfish Head followed a blue ocean strategy.
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