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Revealing Leadership Insights From Thinkers50

Tanveer Naseer

From blue ocean strategy to Michael Porter’s five forces, Vijay Govindarajan’s reverse innovation to Richard D’Aveni’s hypercompetition, great thinkers and their ideas directly effect how companies are run and how business people think about and practice business.

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Apple Versus the Strategy Professors

Harvard Business Review

Now the competitive sea is getting more crowded, especially for iPhone. Apple still has an edge, in that it built that sea — "so powerful is blue ocean strategy," Chan and Mauborgne write, "that a blue ocean strategic move can create brand equity that lasts for decades."