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Are The Best Innovations For Society Those That Are Non-Disruptive?

The Horizons Tracker

Non-disruptive The pair, who made their name with their bestselling book Blue Ocean Strategy, chart a similar path. “This creates positive-sum growth, because there are no losers, and no market player is made worse off.” This helps to bridge the gap between economic and social good.

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What Is Strategy, Again?

Harvard Business Review

Strategy, it follows for Porter, is a matter of working out your company’s best position relative not just to pricing pressures from rivals but to all the forces in your competitive environment. While either approach can be successful, the two are for him not economically (or, I think, morally) equivalent.