CMOs and CEOs Can Work Better Together
Harvard Business Review
JUNE 20, 2014
Here are our recommendations for the CEO: Give the CMO a seat at the executive table. The CEO can raise the CMO’s profile and communicate the heightened importance of marketing in a number of both formal and (often just as important) informal ways. Make the CMO the “bonding agent” that connects the organization.
8 
Let's personalize your content