Win Back Trust with Raw, Unscripted, and Real Messaging
Skip Prichard
MARCH 3, 2021
Based on four years of global quantitative research, the book explores the tectonic shifts in consumer sentiment that have come about due to extreme technological immersion. This lack of trust extends into the world of technology, as well. In other words, we want the unfiltered, plain, raw, and unedited truth.
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