Bond Commitment Marketing Supply Chain 
Strategy Driven
APRIL 29, 2016
The commitment of finances, organizational energy, and resources – human and otherwise – can be daunting. You must understand, for example, what level of authority purchasing or supply chain has and how actively involved in the decision the actual business users of the product or service will be.
Harvard Business Review
OCTOBER 20, 2014
In this letter, I’d like to explain more fully why I view the $51 billion already spent by Apple on open market (including accelerated) share repurchases under your leadership as a major misallocation of resources for both the company and the U.S. Rather, they trade in outstanding shares in the hope that their market price will increase.
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