James Bond, Dunder Mifflin, and the Future of Product Placement
Harvard Business Review
JUNE 23, 2016
Research by Eva A. If, say, James Bond is wearing a shirt you like, you will be able to buy it immediately. under license from NBC’s parent company, Comcast, began to manufacture paper using the “Dunder Mifflin” brand name — the fictional paper company in the TV show The Office. In 2012 Staples Inc.,
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