The $300 House: The Urban Challenge
Harvard Business Review
FEBRUARY 24, 2011
But at the very bottom of the pyramid, the poorest of the poor are still not on the radar, or they weren't until the concept of the $300 House was introduced. In India, our proposition is to offer low entry costs (we could, in the extreme case, offer homes free up-front), and realize our investment from the annuity of captive consumption.
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