Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food
Harvard Business Review
MARCH 14, 2014
If you’ve been in a grocery store lately, you probably know the rest — the brand caught on quickly. But for years, as Chobani gobbled up market share, the major food companies stuck to their regular lines of yogurt. Big Food has a proven formula for its products that involves controlling the message and the channel.
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